The celebrations usually start on the 16th of the month. It is started with a novena to St. Paul. From here onwards until January 25, the town is alive with different activities ranging from singing contests, concerts, dance competitions, to a colorful float parade. Some of these joyous activities are held usually in the town plaza, Plaza Burgos.
One of the highlights of the festival is the Longganiza Street Dance Competition. Participants compete with each other if who could show the most unique interpretation of a tribute to the longaniza-making industry of Vigan. The town mayor once said that the longganiza reflects the town people's passion for hardwork and unique ability to endure life’s struggle. It is their lifetime identity as Biguenos.
The festival ends with a mass held in the church and the spectacle of the festive parade begins.
